In order to successfully run events, you need to know what your audience wants to hear and see. At Premier Event Management, we value the input of our attendees. After all, they are the lifeblood of our CIO forums. If our audience is not satisfied, then our events will not provide value. So far, however, our forums are alive and well! This is because we strive to know exactly what CIOs and other attendees are interested in within the current IT atmosphere. We administer pre-conference and post-conference surveys, as well as consult our executive advisory board, in order to find out what went well and what needs improvement, as well as what CIOs would like to hear about at the conferences. From our surveys, we have noticed some prevalent trends in IT interests this year, and none of them are particularly surprising given the current IT environment. We have found that these topics vary in popularity depending on the city, but they are always somewhere in the top three.