Television and movies always seem to paint tech in the same way. The tech nerd sits in his or her dark office, explaining the problem at hand rapidly, and then someone else says “in English please!”, regardless of how easy or difficult it is to understand the explanation. The “hacker” presses a few buttons on their keyboard, the computer beeps a little bit, and then… “I’m in.”
It is well known that sales and marketing departments have had a long history of not getting along perfectly. It all stems from these two departments having sometimes very different goals, and their methods not always making sense to the other. Sales and marketing have a lot to learn from each other, so here are 5 things that marketing wants to tell sales!
Why does Premier Connects refer to its conferences as “forums”? It’s not just because the word sounds nice. It was picked for a great reason and we feel that the title is more than appropriate.
Social media is an integral part of any business, and this is only more true in the events industry. A live event means that live posting is a possibility, and there are entirely different experiences before and after the show. It is a chance to market to a captive audience once the event is on.