Heather Zimmerman

Heather Zimmerman

Head of Digital Products
Magenic

CIO Best Practices - How organizations are developing and executing on their digital strategies @ 2:30 PM

Heather has spent her career identifying new opportunities and building digital products/programs that result in growing new revenue, opening new markets, and creating new customer value. Her success comes from blending startup thinking with big company scalability.

Heather teaches product groups on how to develop products with a product mindset and using iterative experimentation. Her multi-discipline approach is comprised of product development, product-market fit, strategic marketing, customer experience, operations, and revenue generation.