Heather has spent her career identifying new opportunities and building digital products/programs that result in growing new revenue, opening new markets, and creating new customer value. Her success comes from blending startup thinking with big company scalability.
Heather teaches product groups on how to develop products with a product
mindset and using iterative experimentation. Her multi-discipline approach is
comprised of product development, product-market fit, strategic marketing,
customer experience, operations, and revenue generation.